The company's policies are based principally on consumer protection with respect to health and environmental protection.

Fruit is grown and processed according to strict organic farming methods, whereby freshness and nutritional value are guaranteed along each stage of the way, from harvesting to packaging: high quality organic fruit looking freshly picked, free of preservatives and additives.

A core aspect of company policy is the environmental compatibility of its fruit production: strict inspection of cultivation reduces environmental burdens to an absolute minimum by safeguarding water and soil quality and protecting the microfauna. A substantial amount of energy used in processing is gained from photovoltaic panels.